Privacy Policy

Last Updated: 26/03/2025

1. Introduction

Welcome to Help4Addiction (“we,” “us,” or “our”). We are committed to protecting your personal data and ensuring transparency about how we collect, use, and share your information. This policy explains how we process your data in compliance with the UK General Data Protection Regulation (UK GDPR), Data Protection Act 2018, and Advertising Standards Authority (ASA) guidance.

By using our website (www.help4addiction.co.uk), you agree to this Privacy Policy.

2. Who We Are

Help4Addiction provides addiction advisory services, connecting individuals with treatment providers. Our company details:

• Company Name: Help4Addiction Ltd
• Registered Address: 137 Watling Street, Radlett, WD7 7NQ
• Email: support@help4addiction.co.uk
• Data Protection Officer: Nicholas Conn
• ICO Registration Number: ZA466599

3. What Personal Data We Collect

We may collect and process the following personal data:

3.1 Information You Provide

• Identity Data (e.g., name, date of birth, gender)
• Contact Data (e.g., email, phone number, address)
• Health Data (e.g., addiction history, mental health conditions, prescription medications, past treatment programs – only with explicit consent)
• Payment Data (if purchasing services)

3.2 Information We Collect Automatically

• Technical Data (e.g., IP address, browser type, cookies)
• Usage Data (e.g., pages visited, time spent on the site)
• Analytics Data (We use tools such as Google Analytics and Facebook Pixel to analyze website traffic and improve user experience. These tools may collect data about your interactions with our website.)

3.3 Information from Third Parties

• Referral Data (if a third party refers you for treatment, e.g., family members, healthcare professionals, employers)
• Service Provider Data (if we refer you to a treatment provider)

4. How We Use Your Data (Legal Basis for Processing)

We process your data for the following purposes:

5. How We Share Your Data

We only share your data when necessary and in compliance with legal requirements:

5.1 With Treatment Providers

If you request a referral, we will share your relevant personal and health data with selected treatment providers, subject to your explicit consent. However, in situations where we believe there is an immediate risk to your safety or well-being, we may refer you without explicit consent under the Substantial Public Interest clause (Article 9(2)(g) UK GDPR & Schedule 1, Part 2, Paragraph 17 DPA 2018).

We will always attempt to gain your consent verbally on a recorded call before making a referral without explicit written consent. However, if you do not provide consent and we reasonably believe that sharing your information is necessary to protect your life or the life of another person, we are legally permitted to proceed under Article 6(1)(d) UK GDPR (Vital Interests). This ensures we can act in your best interests in cases of emergency or where safeguarding is a priority.

5.2 With Third-Party Service Providers

We use third parties to help operate our website, process payments, and provide analytics. These providers are contractually required to safeguard your data.

5.3 Marketing Communications and CRM Systems

We use third-party marketing tools, including Zoho CRM, email, and messaging services, to send promotional materials and service updates. You can opt out of marketing communications at any time.

5.4 Legal and Regulatory Obligations

We may disclose your data where required by law, court order, or regulatory authorities (e.g., safeguarding concerns).

6. How We Store and Secure Your Data

We take security seriously and implement the following measures:

• Encryption: Data is encrypted during transfer (e.g., secure email, HTTPS, secure messaging).
• Access Controls: Only authorized staff can access personal data.
• Data Retention: We keep data only as long as necessary (e.g., referral records are kept for 7 years).

7. Automated Decision-Making & Profiling

We do not conduct automated decision-making that produces legal or similarly significant effects on individuals. However, we may use profiling to offer personalized treatment recommendations based on the information you provide. You have the right to object to profiling and request human intervention in decision-making.

8. International Data Transfers

Some of our third-party service providers (e.g., Zoho CRM, Google Analytics) may store or process your data outside the UK/EU. In such cases, we ensure adequate safeguards, such as Standard Contractual Clauses (SCCs), to protect your data.

9. Cookies and Tracking

We use cookies to enhance user experience, track website usage, and improve our services. You can control cookies through your browser settings. For more information, see our Cookie Policy.

How to Manage Cookies

You can set your browser to:

• Block all cookies
• Accept only essential cookies
• Delete cookies after each session

Disabling cookies may affect website functionality.

10. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices and encourage you to review their policies.

11. Data Breach Notification

In the event of a data breach involving your personal data, we will:

• Notify the Information Commissioner’s Office (ICO) within 72 hours if required.
• Inform affected individuals as soon as possible if the breach poses a high risk to their rights and freedoms.

12. Changes to This Privacy Policy

We may update this policy from time to time. The latest version will always be available on our website with a revised “Last Updated” date.

13. Contact Us

For any privacy-related queries or complaints, contact:

• Email: support@help4addiction.co.uk
• Postal Address: 137 Watling Street, Radlett, WD7 7NQ
• Supervisory Authority: If you are not satisfied, you can complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk.